What is the target market for the iPad?

Answer 1

Apple is marketing to people who have a few characteristics.

1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income.

2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. It's the whole digital hub concept. People are starting to buy into it.

3) Music enthusiasts and fans ages 12-35.

4) Professionals in media and design.

The first two groups do overlap, but it's a huge market. Way bigger than 5% or whatever. Apple's problem is not really pricing. These are the same people who pay $500 to get seats that warm up your behind. Apple's problem is the status quo. People who should consider macs don't, because of a stigma of incompatibility that developed in the 90's.

Apple's market share and success will grow in the next ten years for the simple reason that our generations X and Y who have been exposed heavily to the internet weren't using computers much during the 'compatibility' days But anyway, the 'compatibility' problem dies when the people who believe in it are not young anymore.

Answer 2

look at the question Who is the apple target market? for the answer?

Answer 3

Apples want to attract people that are upper and middle class. Apples want people that will pay more money for a better computer or other things like that. Apple feels that if you make enough money you should be able to pay at less 500 dollars for a computer. Apple wants customers that are interested in electronic devices. Apple wants people that like to take pictures and record videos. People that are interested in music. Apple also wants people that are considering media or design as their profession.

Answer 4

http://www.appleinsider.com/articles/07/06/06/apple_att_neophytes_to_define_iphone_audience_report.html http://www.appleinsider.com/articles/07/06/06/apple_att_neophytes_to_define_iphone_audience_report.html

Answer 5

look at the question Who is the apple target market? for the answer?

Answer 6

People 5 to 95 with a moderate to high income. The profit model for Apple is not to sell the hardware, it is in the apps and iTunes content.

Answer 7

upper and middle class people

Answer 8

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