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Apple orientation was Production orientation because this orientation tends to lead to make the high quality and more feature of the product this all increase the price of product and increase the quality.

A production orientation should lead to the highest possible product quality and benefits. By investing in product research, you can push the capabilities of technology and development in your industry. This approach is most useful in industries where advanced product features and technologies are sought-after by customers..



From:-Prof. Muneeb Ahmad Farooqi

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