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Why media planners try to balance reach frequency and continuity of media schedules?
Media planners can have a number of media campaign objectives. Depending on these they may choose to optimise reach, frequency or both. Reach takes the message to new audiences. Frequency repeats the message to those already exposed to the message.
Conventionally, a media planner would want to reach as many as possible of a target group and have the client's ad seen between 5 and 8 times by the target group. This was based on a long received wisdom that consumers need to see an ad at least 3 times to "learn" what it was saying.
Over the last decade, there has been a lot of work undertaken in the area of diminishing returns (Bryon Sharpe, John Philip Jones) which has shown that the first exposure is generally much more effective than subsequent exposures. Subsequent exposures produce around 50% of the return of the first.
This effect has also been observed in direct marketing and some online tests measuring click throughs at different levels of frequency. The lower levels of frequency produce the highest call or click response. More exposures do not produce more sales, but they do cost the same amount to repeat.
This pattern of falling return and constant costs per exposure means that budget becomes less cost-efficient as more of it is spent. The challenge this therefore to maximise reach at low levels of frequency on a short-term or repeating basis. This is called "recency planning".
So as a general rule media planners today seek to maximise reach over frequency.
What else can I help you with?
How do illustrate scope sequence integration articulation continuity and balance of a curriculum design?
To illustrate scope, sequence, integration, articulation, continuity, and balance in a curriculum design, you can create a visual map or chart that shows how different learning topics are covered (scope), the order in which they are taught (sequence), how subjects are interconnected (integration), the smooth progression between grade levels (continuity), and ensuring a mix of subjects and skills (balance) to provide a well-rounded education. This visual representation can help educators and stakeholders understand how these elements align in the curriculum.
What is Flex day?
A Flex Day is typically a designated day off from regular work or school schedules, allowing employees or students to have flexibility in how they manage their time. It can be used for various purposes, such as personal errands, professional development, or rest. The concept promotes work-life balance and can vary by organization or educational institution in terms of frequency and implementation.
What is balance and how does it work?
Power Balance is a bracelet with two holograms that give out frequency through the body giving you power and balance. They only cost $30 on powerbalance.com, so they are said and proven to really work.
After reading each selection what was your dominant impression of the theme of continuity and change?
The dominant impression of the theme of continuity and change was the idea that change is inevitable and necessary for progress, but that it is also important to maintain elements of continuity to preserve identity and stability. The balance between honoring traditions and embracing new ways was a common thread throughout the selections.
What means equitization?
Equalization is the act of making equal or uniform, to balance the amplitude of an electronic circuit. Equalization is the process of adjusting the balance between frequency components within an electronic signal.
Why is bridge circuit it is preferable that the equation of balance are independent of frequency?
In a bridge circuit, balancing the equation independently of frequency ensures accurate measurements regardless of the input frequency. This is important for applications like strain gauges and temperature sensors, where changes in frequency could introduce errors in the measurements. Keeping the equation independent of frequency allows for consistent and reliable results.
What is the significance of the continuity equation in maintaining mass conservation in compressible flow?
The continuity equation is important in compressible flow because it ensures that mass is conserved. It states that the rate of mass entering a system must equal the rate of mass leaving the system, helping to maintain balance and accuracy in calculations for compressible fluids.
What types of work order management services does the company SerivceMax offer?
ServiceMax offers service to businesses which will help them to achieve how to balance schedules, availability and skill inventories on how to manage work orders.
What is a medium frequency current?
A medium frequency current refers to an alternating current with a frequency typically between 1 kHz and 100 kHz. It is used in various electrical applications including industrial processes, medical treatments, and welding. The medium frequency range offers a balance between the skin effect of high frequencies and the power transmission efficiency of low frequencies.
What are the benefits of incorporating "flexibility" into our work schedules?
Incorporating flexibility into work schedules can lead to increased employee satisfaction, improved work-life balance, higher productivity, and better retention rates. It allows employees to better manage personal responsibilities and adapt to changing circumstances, ultimately leading to a more positive and efficient work environment.
What is under frequency protection?
Under frequency protection is a type of power system protection that operates when the frequency of the electrical network falls below a set threshold. It is designed to detect and respond to situations where the system frequency drops due to an imbalance in generation and load, which can lead to instability or collapse of the power grid. When the frequency falls below the predetermined level, the protection system initiates actions to restore the balance and prevent further damage to the system.
Would it be hard to have two jobs?
It depends on your work schedules. If you are a student, parent, or any other person that has other responsibilities then it will be much harder to keep both jobs. However, I know of a girl that is a student and works two part time jobs. She had to end up quiting one of them, but that is because she wanted to hang out with her friends. You can do it as long as you balance your schedules.
