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Apple computers achieved success in the 80s and early 90s due to their innovative design, user-friendly interfaces, and strong branding. The introduction of the Macintosh in 1984 revolutionized personal computing with its graphical user interface, making technology more accessible. Additionally, Apple's focus on education and creative industries helped establish a loyal customer base. Their marketing strategies, including memorable advertisements, further solidified their position as a leader in the tech market during this era.

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