add new items in the same product category using the same brand name.
Nike
A product line is a trademark of a product, whereas a product industry is a franchise that distributes or creates the products. Example, the HP Pavilion is a product line, but HP is the Hewlett-Packard industry, and they create the HP Pavilion product line.
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Product width refers to the number of product lines sold by one company. The product line refers to the same kind of product but falls in same categories products are similar in their main characteristics. for example the products produced by hindustan unilever:soaps,beverages,washing powders etc. soap is one product line and beverages is other. But sum total ofall of these product line is width of product mix.
what is product line of LG company
product line filling
A product-sustaining activity supports an individual product or product line, such as product (re)design or (re)engineering. These last two types of activities are sometimes referred to as service-sustaining activities.
An example of a cost object is a specific product line within a company, such as a particular model of a car produced by an automobile manufacturer. Costs associated with designing, producing, and marketing that specific product line would be allocated to it as a cost object for analyzing profitability and making pricing decisions.
the product hierarchy stretches from basic needs to particular items that satisfy those needs.We can identify 6 levels of product hierarchy 1. need family 2. product family 3. product class 4. product line 5. product type
There is a tendency for product lines to lengthen over time.Hence a review must be carried out regularly. This review is what is termed as product line pruning. Product line pruning may also be deifned as a method of shortening the product line by dropping a few items from the present product range.
Line Extension is mean adds a variety in their existing line, for example: for soft drink manufacture, their decide to come out new favor like 'Diet' or 'Cherry' in the cola line; the toy manufacture come out a new character or accessories in its product lines. They still have related to their old product. Brand Extension means the product are using the same brand name but different product class, for example: the soft drink manufacture coming out the juice drinks under their company name. Because the customer is familiar to the brand name, so this can drive them to try a new product than totally unrelated to the old product lines.
Product line consists of related productsmanufacturedby a company, and product range(sometimes referred to as product mix) consists of all products manufactured by a company. For example, a car manufacturing company manufactures different models and types of cars in it's product line, but if the same company manufactures other electronic appliances or devices as well, that would be it's product range.