add new items in the same product category using the same brand name.
Nike
A product line is a trademark of a product, whereas a product industry is a franchise that distributes or creates the products. Example, the HP Pavilion is a product line, but HP is the Hewlett-Packard industry, and they create the HP Pavilion product line.
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Product width refers to the number of product lines sold by one company. The product line refers to the same kind of product but falls in same categories products are similar in their main characteristics. for example the products produced by hindustan unilever:soaps,beverages,washing powders etc. soap is one product line and beverages is other. But sum total ofall of these product line is width of product mix.
what is product line of LG company
product line filling
A product-sustaining activity supports an individual product or product line, such as product (re)design or (re)engineering. These last two types of activities are sometimes referred to as service-sustaining activities.
An example of a cost object is a specific product line within a company, such as a particular model of a car produced by an automobile manufacturer. Costs associated with designing, producing, and marketing that specific product line would be allocated to it as a cost object for analyzing profitability and making pricing decisions.
the product hierarchy stretches from basic needs to particular items that satisfy those needs.We can identify 6 levels of product hierarchy 1. need family 2. product family 3. product class 4. product line 5. product type
A product line refers to a group of related products offered by a company that share similar characteristics, functions, or target markets. For example, a beverage company may have a product line that includes various types of soft drinks. In contrast, a product mix encompasses the complete range of products that a company offers, including all its product lines and individual items. It reflects the overall assortment of products available to customers and can vary in depth and breadth.
There is a tendency for product lines to lengthen over time.Hence a review must be carried out regularly. This review is what is termed as product line pruning. Product line pruning may also be deifned as a method of shortening the product line by dropping a few items from the present product range.
Line Extension is mean adds a variety in their existing line, for example: for soft drink manufacture, their decide to come out new favor like 'Diet' or 'Cherry' in the cola line; the toy manufacture come out a new character or accessories in its product lines. They still have related to their old product. Brand Extension means the product are using the same brand name but different product class, for example: the soft drink manufacture coming out the juice drinks under their company name. Because the customer is familiar to the brand name, so this can drive them to try a new product than totally unrelated to the old product lines.