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The want-satisfaction chain of buying a CD begins with the recognition of a desire or need for music, often triggered by an emotional response or recommendation. Next, the consumer searches for information about available CDs, considering factors like artist, genre, and reviews. After evaluating options, the consumer makes a purchase decision, selecting a specific CD based on preferences and budget. Finally, the satisfaction is derived from the enjoyment of the music, fulfilling the initial want.

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1mo ago

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