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There are a few potential areas for innovation when it comes to the Snickers and Twix brands. One area could be in the packaging. For example, the company could consider using more sustainable and eco-friendly packaging materials. Another area for innovation could be in the flavor profiles of the products. For example, the company could experiment with new flavor combinations or add new variations of the existing flavors. Additionally, the company could innovate in terms of the product’s nutritional profile. For example, the company could add new products that are high in protein or fiber. Finally, the company could also focus on marketing innovation. For example, the company could create new marketing campaigns that target a specific demographic or focus on a new benefit of the product.

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David Denton

Lvl 10
2y ago

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