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The five steps of the consumption process are need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It begins when a consumer identifies a need or desire, prompting them to seek information about potential solutions. After evaluating different options, the consumer makes a purchase decision, followed by an assessment of their satisfaction with the product or service after consumption. This process helps inform future purchasing decisions and brand loyalty.
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If consumption is the process of using things making the things that are used known as?
consumption
