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The success of SWM strongly depends on people's behavior. Responsible behavior or changes in waste disposal practices can best be made when people understand the issue. Thus, a well-tuned awareness raising campaign was launched to build people's environmental consciousness, to inform them of the impacts of their indiscriminate waste disposal practices and to broaden their understanding of their responsibilities. At the onset, leaflets were distributed among households, shop owners and office workers, mini-billboards were displayed in busy places in the city and daily (later on weekly) public announcements were made by loudspeaker across the city. Meanwhile, awareness-raising articles were published in newspapers and local journals, which increased the visibility of SWM issues at the local as well as national levels.

Women are very important stakeholders in SWM because they are primarily responsible for the family hygiene and household waste management on a day-to-day basis. In this context, special attention was given to reaching out to women's groups and their awareness was raised to a great extent through local women's associations, which gave talking points and literature to their members at social gatherings and occasional meetings. This effort made sure that every individual understood the solid waste issue, that this understanding reached their consciousness and that they were sensitized to their roles and responsibilities.

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