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Service encounters can be categorized into three main types: face-to-face, remote, and hybrid. Face-to-face encounters occur in person, allowing for direct interaction between the customer and service provider. Remote encounters take place through technology, such as phone calls or online chats, enabling service delivery without physical presence. Hybrid encounters combine elements of both, where initial interactions may occur remotely, followed by in-person meetings as needed.

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4d ago

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