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Most companies do. Most companies have a rambling, boring, meaningless mission statement that offers little guidance to anyone regarding how this company will actually behave. Upper management creates a motto without real meaning (Quality is Job One, Army of One, Our employees are our family) and the front line workers are never taught any way to actually apply it in any useful way. The execs hope the motto will carry the message for them and it NEVER works. The only motto that ever really applies is "We will do all we can to maximize profits while expending as little of our resources as possible. We will outsource our customer service department to avoid having to listen to your pesky complaints because once we have your money, we really don't need you any more".

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