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Chili gained a reputation in the 1970s and 1980s largely due to the rise of chili cook-offs and competitions, particularly in the United States, which celebrated regional variations and encouraged culinary creativity. The popularity of these events helped to elevate chili from a humble dish to a beloved staple in American cuisine. Additionally, the broader interest in Tex-Mex cuisine and the growing trend of spicy foods contributed to chili's prominence during this period. These factors combined to solidify chili's status as a comfort food and a cultural icon.

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