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We are ethnocentric when we use our cultural norms to make generalizations about other peoples' cultures and customs. Such generalizations -- often made without a conscious awareness that we've used our culture as a universal yardstick -- can be way off base and cause us to misjudge other peoples. Ethnocentrism can lead to cultural misinterpretation and it often distorts communication between human beings.

Essentially we all make ethnocentric comments without even realizing it.

We often talk about British drivers driving "on the wrong side" of the road. Why not just say "opposite side" or even "left hand side"?

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15y ago

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