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Advertising changes the way in which we make choices in life causing us to become unknowingly dependent. Instead of criticizing the input we recieve, we become dependent upon the advertisers who change our behavior with the goal of getting the sale. Over and over we see a repeated message from a corporation that tells us a product has a specific quality and without being critical of the product we simply learn to believe it.

Pick an example of those new types of butter using monodyglycerides. The long term effects from these types of butters are unknown. Yet we look on the commerical, see a healthy person eating saying "MMMM Smart..." and we bond with the product without any criticism. The danger occurs in that we make the association simply by what the company tells us and surrender our ability to objectivey evaluate its use.

Cigarette companies told us several messages about smoking. Advertisments stated without using words that it was healthy, sexual, vogue, tasty, adult like and many more qualities. A young person learned to associate these unspoken messages in advertisments and made the choice to smoke without quite knowing why they chose to start.

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