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I have to admit that I've never heard the term before, but I'm gonna guess that it refers to all the people (mostly companies, but also some health practitioners) who try to push 'super-foods' and 'nutraceuticals'. Example: Just plain ol' Orange Juice isn't good enough anymore; it's gotta have calcium in it!!! Never mind the fact that phosphoric acid (which orange juice is rich in) inhibits the absorption of calcium.

http://paleodiet.com/losspts.txt

Journalist Michael Pollan has written a fabulous and interesting book called In Defense of Food which takes a hearty stab at the nutraceutical industry. Sometimes his conclusions are confusing, and I feel like he waffles back and forth on certain issues, but the basic premises he lays down are extremely intriguing and eye-opening.

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15y ago

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