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WIIFM stands for "What's In It For Me?" It is a concept primarily used in marketing and communication that emphasizes the importance of addressing the audience's needs and interests. By focusing on the benefits and value that a product, service, or message provides to the individual, communicators can effectively engage and persuade their audience. Essentially, WIIFM highlights the necessity of aligning messages with the audience's motivations to foster a connection.

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4w ago

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