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Cardinalist theory, primarily associated with the field of economics and decision theory, posits that utility can be quantified and measured in absolute terms, allowing for comparisons of satisfaction or preference levels across different choices. This approach contrasts with ordinalist theory, which only ranks preferences without assigning specific values. Cardinalists believe that individuals can express how much more they prefer one option over another in measurable units, facilitating a more precise analysis of consumer behavior and decision-making.

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What is cardinalist school of thought?

The Cardinalist school asserts that utility can be measured and quantified. It means, it is possible to express utility that an individual derives from consuming a unit of good.


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In cardinalist theory, consumer equilibrium is achieved when the marginal utility per unit of currency spent is equal across all goods, maximizing total utility. In contrast, ordinalist theory focuses on the consumer's preferences and indifference curves, where equilibrium occurs at the point where the highest indifference curve is tangent to the budget constraint, indicating the optimal combination of goods given the consumer's budget. Both theories ultimately aim to identify the point at which consumers attain maximum satisfaction given their constraints.


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Assumptions in cardinalist approach in consumer behavior?

In the cardinalist approach in consumer behavior, one assumption is that consumers can rank their preferences for different goods and services. Another assumption is that consumers make rational and consistent choices based on these preferences. Additionally, this approach assumes that consumer utility can be measured numerically and compared across different choices.


What is the law of demand from the cardinalist point of view?

From the cardinalist point of view, the law of demand asserts that as the price of a good decreases, the quantity demanded by consumers increases, and vice versa. This relationship is based on the concept of utility, where consumers derive satisfaction from goods. Lower prices enhance the perceived utility, leading to higher demand, while higher prices diminish utility, resulting in reduced demand. The law emphasizes measurable changes in utility as a function of price variations.


What are the shortcomings of the cardinalist approach of analysing consumer behaviour?

The cardinalist approach to analyzing consumer behavior relies on the quantification of utility, assuming that consumers can assign numerical values to their preferences. One major shortcoming is that it oversimplifies the complexities of human emotions and social influences, which can significantly affect decision-making. Additionally, it assumes that utility can be measured in absolute terms, ignoring the subjective nature of individual preferences and the context in which choices are made. This can lead to inaccuracies in predicting consumer behavior and may not account for irrational or non-linear decision processes.


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