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To engage in activities that promote and enhance the sale of an alcoholic beverage on behalf of a brewer, individuals or organizations typically need to obtain the appropriate licenses or permits as mandated by local and national regulations. This often includes compliance with laws governing advertising, sponsorship, and promotional events related to alcohol. Additionally, they must adhere to any specific guidelines set forth by the brewer regarding marketing practices and brand representation. Lastly, it's crucial to ensure that all promotional activities are conducted responsibly and ethically within the legal framework.

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