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The Coca-Cola Company’s intellectual property primarily includes its iconic brand, trademarks, and proprietary formulas, most notably the secret recipe for its flagship beverage. The company's trademarks, such as the Coca-Cola logo and distinctive bottle design, are critical to its brand identity and consumer recognition. Additionally, Coca-Cola invests in patents related to beverage formulations and packaging innovations to maintain a competitive edge in the beverage industry. Protecting this intellectual property is essential for safeguarding its market position and ensuring brand integrity.

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2w ago

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