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1. Product: Coca-Cola.

2. Price: A two liter bottle of coke cost $2.00 but you can get it on sale for about $.99.

3. Place: Any store or gas stations ect vending machine cornerstores.

4. Promotion: Free bottle if you get a winning cap. It is always a commercial during the Super Bowl. get you in free at some theme parks.

Note also...

Each component of the marketing mix has variables that can be changed. A change in one variable can result in a change in the perception of a product. Furthermore, different variations of a marketing mix will be more or less appealing to specific individuals or groups of consumers. The different variables of each '''P are:'''

Product variables: Functionality, Appearance, Quality, Packaging, Brand, Warranty and Service / Support.

Price variables: Discounts, Allowances, Financing, Lease Options and List Price.

Place variables: Channel Members, Channel Motivation, Market Coverage, Locations, Logistics & Service Levels.

Promotion variables: Advertising, Personal Selling, Public Relations, Message, Media & Budget.

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15y ago

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