What is Coca Colas marketing mix?

Answer 1

it's main concept used to be "the product concept" in which it relied on its unique product to sell itself, however now other spin offs of coca cola have emerged in recent years (Pepsi etc.) it now is more reliant on the "production concept" this is based on economies of scale. The more units they manufacture (bottles of coca cola) the cheaper it costs to produce one unit and therefore the customer will buy the cheaper product!!

Answer 2

the products they sell, where they sell them, how they promote them (advertising, packaging etc.), and also the pricing strategies they use xx