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The Coca-Cola System refers to the network of bottling partners, distributors, and retailers that work together to produce, market, and sell Coca-Cola products globally. This system exemplifies globalization by leveraging local bottlers in various countries to adapt marketing strategies and product offerings to regional tastes and preferences. By maintaining a consistent brand while allowing for local autonomy, Coca-Cola effectively navigates diverse markets, contributing to its global presence and success.

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AnswerBot

1mo ago

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