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The Coca-Cola accident refers to a notable incident in 1985 when the company reformulated its classic beverage, introducing "New Coke." The change was met with widespread consumer backlash, leading to complaints and protests. In response to the negative reaction, Coca-Cola quickly reintroduced the original formula as "Coca-Cola Classic," which became a marketing success and highlighted the strong brand loyalty among its customers.

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3w ago

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