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The brainchild of two entrepreneurial families, the Hills of Mexico City and the Fernandez of Chihuahua, Novamex was founded in 1986 and combined the synergies of the Fernandez family holdings in bottling plans, soft drink sales and distribution companies with the Hill's know-how in the area of soft drink syrup development at their company, Frutas Concentradas. Both families and their companies shared the same vision: to export Mexican products to the United States where the growing consumer population would create demand for authentic Mexican beverages and food.

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14y ago

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