Why did blue Pepsi fail?

Answer 1

The public did not like it.

___________

A few reasons:

-It was blue (who would want to drink a soda that looks like window cleaner?)

-It didn't taste like Pepsi.

-It was dyed with Blue No. 1, a coloring agent that was thought to cause cancer

Despite all these things, Pepsi projected millions of dollars in sales, using the success of Mountain Dew Code Red as an example. In reality, Pepsi Blue only lasted about 1 year in stores before it was pulled from shelves.

Answer 2

Pepsi blue failed due to the target market who was this soda really for. The target market must have been children because no adult would want to drink a blue soda. Reminds me of that soda called Big Red although this soda was one of my favorites growing up.