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In Japan, Diet Coke is marketed as "Light Coke" to align with local preferences and perceptions regarding diet beverages. The term "light" suggests a focus on reduced calories and sugar, which appeals to health-conscious consumers. Additionally, the name helps avoid negative connotations associated with "diet" in some cultures, making it more appealing to a wider audience. This branding strategy reflects a tailored approach to consumer preferences in different markets.

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1mo ago

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