Because most people think that the US market - I'm assuming when you say 'foreign' you mean 'anything but the US' - is saturated in terms of cola sales. If they want to increase sales, they have to expand to other countries.
Why and how business enter to survive in foreign market
Pepsi's target market is young adults. The Pepsi Company wants to attract people that will be life followers of the beverages.
Companies enter the foreign exchange market to facilitate their regular transactions and or to speculate
The main target market for Diet Pepsi is those who are looking to watch their weight. Since Diet Pepsi has no calories, it is marketed toward those who are on a calorie-restricting diet.
oligopoly
Growth
A producer will enter a competitive market if it believes that it has a better version of other products already competing in a particular market. As an example, for a time, the best selling cola drink was Coca - Cola. It had a mass market of loyal cola customers. It seemed illogical to many businessmen to bring a new cola drink into this market. Pepsi Cola did enter the cola market with a good deal of success. Following that there were several other cola drinks such as Royal Crown Cola that also this now competitive market.
A foreign market is any market besides the one based in a person's own country. For example, to an American, China would be part of the foreign market. But to a Chinese person, America would be part of the foreign market.
manipulate in the securities of the FOREX(foreign exchange market)..
Coca Cola is in every country except North Korea.
The choice between trade and investment to enter a foreign market depends on the business goals and market conditions. Trade is often quicker and less risky, allowing companies to test market demand with lower upfront costs. In contrast, investment can offer long-term benefits and greater control over operations but involves higher risks and commitments. Ultimately, a strategic assessment of the target market, competitive landscape, and available resources is essential for making the right decision.
••Direct Exporting•Indirect Exporting•Licensing Arrangement with Foreign Companies•Franchising arrangement with foreign companies•Contract ManufacturingManagement Contracts•Turnkey Projects•Direct Investments•Joint Ventures•Mergers & Acquisitions are the modes to enter the international market:)