Would category management of wine in a Whole Foods market differ from a BevMo store?

Answer 1

While category management follows a similar structure no matter where you would apply it, a specialty shop will follow different protocols compared to a whole foods seller.

For instance, for whole foods which cater mostly to families, it might be categorized by its basic flavor, color and matching foods. For specialty stores, which can expect more knowledgeable customers, bouquet, age, and exclusivity might play a role.

Specialty stores will also routinely carry a selection of "special orders" which are not available in most whole foods stores.