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The law of demand? I'm not quite sure if it's called that.

Consumers will stop buying a product as and when they see that the price is set too high. It changes consumer to consumer - if the price of bread rises from £0.50 to £1, extremely poor people might stop buying it because they can't afford it, because the price is too high. Similarly, some consumers will never stop buying things because they are rich enough to afford the goods.

Take a look at price elasticity of demand if you want to know more about when consumers stop buying products because of its price - the change of demand according to a change in price.

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Q: According to the law of demand consumers will stop buying a fixed quantity of a product when?
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