Are services an example of prosumption?

Answer 1

Yes, services can be an example of prosumption, where consumers actively participate in the creation and delivery of the service. In many cases, customers contribute to the value of a service through their engagement, feedback, or customization, blurring the lines between producers and consumers. For instance, in co-creation scenarios like user-generated content platforms, users not only consume but also produce content that enhances the service experience. This collaborative interaction exemplifies the concept of prosumption in the service industry.