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Online marketplaces present significant opportunities for businesses and individuals by providing access to a global customer base and lower overhead costs compared to traditional retail. They enable sellers to reach diverse audiences, leverage built-in marketing tools, and benefit from established trust associated with the platform. However, competition is fierce, requiring sellers to differentiate themselves through quality, pricing, and customer service. Ultimately, success depends on strategic positioning and effective use of the marketplace's features.

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1mo ago

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