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First of all, culture and individual personality alone does not shape human needs into wants there are also many other factors for it. In a capitalist economy, there is more competition between the companies to earn profit and so they make their products to attract more and more consumers for their product and certainly people will stick to their product or an particular brand of the product. And this certainly makes the people addict to the product and becomes essential for their lifestyle in the world. Now at this time, the need for that particular product or an any commodity which is essential for one's life becomes a needy thing for him and in this case it becomes as a demand in the market. This is how the wants transforms into demand.

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Q: Culture and individual personality shape human needs into wants What transforms wants into demand?
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