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In the context of price discrimination, equilibrium occurs when a firm charges different prices to different consumer segments based on their willingness to pay, maximizing its total revenue. This practice allows the firm to capture consumer surplus and increase profits compared to a single-price strategy. The equilibrium price for each segment reflects the marginal cost of serving that segment, leading to a more efficient allocation of resources. Overall, price discrimination can alter market dynamics, often benefiting the firm while potentially disadvantaging some consumers.

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