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Business activities are dynamic. It is the role of top executive to adapt it with environmental changes. As a role of executive, he is responsible for maintaining control over the strategies implemented. Strategic surveillance is a control method in which the events outside and inside the business activities are tactically and carefully analyzed which may affect the organization's competitive ability over its competitors.

For example, a CEO always gives some time in going through the business magazines, further he participates in trading conferences, business travels, etc.

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