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In a monopolistic competition, the prices are determined by the demand and supply for that good. However, since each good is branded and distinguishable from each other, each firm can take non-price measures (marketing) to attract more customers.

Hence, price is determined by the market while the quantity, although determined by market to some extent, still relies on the marketing measures of each individual firms.

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Q: How a firm in monopolistic competition makes decision on price and quantity?
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