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A shortage occurs when the demand for a good or service exceeds its supply at a given price. This can happen if consumer preferences shift suddenly, leading to increased demand, or if production costs rise, causing suppliers to reduce output. Additionally, price controls, such as price ceilings, can prevent prices from rising to equilibrium levels, exacerbating the mismatch between supply and demand. Consequently, consumers may find that the product is unavailable or in limited supply.

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1d ago

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