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In an oligopolistic market dominant firms control the price of products by punishing other firms that lower their price. One tool corporations use is the "Lowest Price Guarantee" this marketing slogan promises to match or beat competitors prices on comparable prices. This slogan punishes companies that would lower their prices by taking away their customers. If a company were to lower its price it would lose customers and thus profits. The large corporations can afford to take a price cut in the short-run in order to prevent competition and stabilize profit margins for the long-run.

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12y ago

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