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Differences in income levels and income distribution among countries significantly impact international businesses by influencing market potential and consumer purchasing power. Countries with higher income levels typically offer more affluent consumer bases, attracting businesses that can afford premium products. Conversely, in lower-income regions, companies may need to adapt their offerings to suit budget-conscious consumers, often leading to the development of lower-cost alternatives. Additionally, income inequality within countries can create niche markets, allowing businesses to target specific segments based on varying income levels.

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