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Red Bull primarily makes money through the sale of its energy drinks, which are marketed as performance-enhancing beverages. The company invests heavily in marketing and sponsorships, particularly in extreme sports and music events, to build brand loyalty and visibility. Additionally, Red Bull has diversified its revenue streams by expanding into media production and publishing, creating content that aligns with its brand image. Overall, its strong brand presence and innovative marketing strategies drive significant sales and profits.

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1w ago

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