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John Wanamaker was quoted as saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Most going concerns spend up to 2%, sometimes more, of their annual budgets on advertising. Advertising is how a new business gets out the word about its existence. The best advertising is word of mouth, but someone has to get the ball rolling. Call your local radio station, open a web page on Facebook, put up your own website, print flyers, and put an ad in the paper... if there still is one in your area. If you have the budget, buy TV. And remember John Wanamaker's quote. In his own way, he acknowledged that at least half his advertising actually worked. He didn't stop advertising.

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Q: How do you get the word out about a new business?
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