It helps because it decreases the taxes on all profit.
Mass Production.
The War Industries Board responded to the economic challenges of the wartime economy by encouraging companies to use mass production. This eliminated waste which was more economical. The War Industries Board also help people find the right jobs through psychological testing which increased productivity.
The economy of 1922 was in the midst of a deep convulsion with mass unemployment, food shortages, and strikes. The economy was relatively underdeveloped versus Western Europe and lacked strategic resources, such as oil, considered essential to the modern world.
Advertising ( credit and installment buying")
Mass production,easy credit, mass advertisement and economic prosperity led to the new consumer society
E: Mass Marketing
project marketing
Mass marketing is the practice of marketing without regard to other markets exposed to the marketing. Instead of marketing to one particular segment the company advertises to the market as a whole. Mass marketing is effective for branding campaigns and have an ability to reach more people although costs can be prohibitive.
Through Marketing and mass marketing
In the mass-marketing approach, businesses look at the total market as though all of its parts were the same and market accordingly
In addition, the Internet provides a new medium for mass-marketing initiatives, and newly opened international markets offer a possible arena for mass-marketing opportunities.
One of the most popular companies which specializes in mass marketing services is Mass Marketing Services, Inc. in San Francisco, California. You can contact them through their website www.massmarketing.com.
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Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
The limitation to a B2B marketing strategy will be limited to where your marketing messages are placed (advertisements) and how your sales departments interact with business clients. While mass marketing works for many businesses in the consumer market, the business market is a far more targeted sector with many industries that relate to one another in a different fashion. There is a greater emphasis on building proffessional relationships with business clients that require constant communication far after a purchase has been made. In short, target marketing and personal marketing are the main succeeding traits of a B2B economy. Mass advertising however was recently done in the Super Bowl for the company SalesGenie.com so it may very well be that mass marketing is coming to B2B and reducing the limitations to marketing.
Online marketing services help you promote and advertise your business online. This can be done through banner ads, pop-up ads, mass mails, blog ads, etc.
The main disadvantage of mass marketing is that the marketing campaign doesn't target a specific demographic, which can result in a waste of resources. The benefit is the number of people who are exposed to the product or service.