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Utility is the satisfaction you obtain from getting that product. Consumers will buy products that give them larger utilities than those products that give little or no utility. Therefore, there will be more demand for products that offer more utility, given that the price doesn't overshadow its level of satisfaction.

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How does diminishing marginal utility affect demand?

Well diminishing marginal utility basically states that when a person constantly consumes the same product each time they will become less and less satisfied. So diminishing utility will cause a decrease in demand.


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It can affect demand because of individual low income earner.


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If the price of a complementary good increases, the demand for the main product will decrease.


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It's a pretty basic concept learned in school. As more people demand a product, the availability of the product decreases. Therefore, causing the price of the product to increase with the demand.


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How can the demand curve be derived using the marginal utility theory?

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