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In a purely competitive market, individual firms have little to no control over market price due to the presence of many competitors offering identical products. As a result, market share is largely determined by factors such as price, product quality, and customer service, rather than firm-specific strategies. In this environment, even small changes in pricing or product offerings can lead to significant shifts in market share among competitors. Ultimately, firms must focus on efficiency and innovation to attract customers and maintain or grow their market share.

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1mo ago

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