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Yes demand forecasting is very important for all firms small and large.

Without proper demand forecasting, a company may not be able to meet the demand for their items. When a customer is unable to get the product they want more than once, they might choose to buy the competitors product.

similarly if we produce excess goods then we may not be able to sell them and incur losses

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Q: Is demand forecasting equally important for small and large business firms?
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