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Is it advisable to remove brand terms from a PPC campaign?
Haylachlan120
Ideally, you should not be paying commission for brand terms for any PPC Sydney campaign. This is because if you have the SEO for your website in place, then you'd get most of those conversions anyway and could probably manage them perfectly well yourself. There many online marketing agencies out there which represent brand searches in their conversion reporting. This is indeed not right. Clicks from someone already searching for your brand and product are a totally different thing than driving customer acquisition.
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∙ 8y ago
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What does incoterms deal with?
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