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Some consumers prefer to pay less for a product even when they know that the quality is inferior. Some consumers prefer to pay more for a higher quality product. Large profits can be made selling the highly priced high quality products, but because the first group of consumers tends to be more numerous, equally high profits can be made selling the cheap products due to the higher sales volume. Both have their place in the market. On the other hand, for some people, maintaining the integrity of producing only products that they would be proud to put their name on is more important than making the highest possible profit.

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12y ago

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