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MARKETING WARFARE STRATEGIES · Offensive marketing warfare strategies - Attack the target competitor with an objective such as "liberating" some of its market share · Defensive marketing warfare strategies - Strategies intended to maintain your market share, profitability, sales revenue, or some other objective. · Flanking marketing warfare strategies - Operate in areas of little importance to the competitor. Guerrilla marketing warfare strategies - Attack, retreat, hide, then do it again, and again, until the competitor moves on to other markets.

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