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Strategic Business Unit Structure

Updated: 4/28/2022
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Strategic Business Unit Structure

Highly diversified corporations often combine similar divisions into strategic business units (SBUs). This helps coordinate activities and attain synergies. ConAgra is an example of a company with dozens of divisions grouped into three SBUs -- food service, retail, and agricultural products. SBUs are typically run as profit centers.

The primary advantage of the SBU structure is that it makes planning and control more manageable. The disadvantages include it may be difficult to realize synergies even among similar divisions and the additional hierarchical level of an SBU adds personnel and overhead expenses.

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