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An objective describes the changes you want to bring out in the in the target group or problem. They relate to the risk factors and causes of the problem and are the smaller steps to achieving your goals. You will more than likely have a number of objectives to help you to achieve your goal. (A goal is a statement that clearly describes the long term improvement/change in the problem that you ultimately want to achieve by running the project/program.)

A strategy is what you are going to provide or deliver in your project/program. The strategy will state what and how you are going to achieve your objective.

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