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an opportunity cost

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Q: The potential benefit that is given up when one alternative is selected over another is called?
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When a decision is made among a number of alternatives the benefit that is lost by choosing one alternative over another is the?

Opportunity Cost


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A 401k retirement plan has many benefits. One benefit is that you have a chance to earn what is essentially free money. Typically out of every dollar paid it will be matched with 50 cents. Another benefit is that the vendor of the company selected to handle the 401k plan will deal with all accounting and testing needed.